Rico Eats

Bringing you the food you love

Brand and Design System creation for a food delivery app using UI Color Psychology and Design Principles. I established a Type Hierarchy and designed Iconography to craft an intuitive and enjoyable ordering experience.

My Contributions 1 week

  • Concept Ideation
  • UI Designer
  • Design System
  • Brand Creation
  • Prototyping
  • Iconography

Visual Identity

I used a bold color scheme and geometric shapes to set an enjoyable and stress-free tone when using the application.

Pink was chosen as it evokes feelings of comfort and warmth, while the white space is used to balance out the boldness of the pink and maintain an organized layout.

Personalized Features

Users who need help choosing a meal are presented with suggestions below the search bar.

They can also browse well-liked dishes in the "Popuar Cuisines" section or select from the restaurant closest to them for a quicker delivery.

Simplicity

For efficiency, the food delivery map only shows essential information such as the time until delivery, the address at which it will be delivered and the driver's contact information in case the user wishes to reach them.

Thank you for your time

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