Data-Heavy Fintech
Simplifying complex blockchain concepts and analytics into clean, intuitive mobile and desktop app. Improving user confidence and engagement in a data-dense environment.
View Case →Analytics-Powered Trading
Led a growth-focused redesign of a Web3, turning a high-friction interface into an engaging experience that increased DAU by 30% and conversions by 15%.
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Microsoft
Led redesign of a Microsoft site (280k users), reducing bounce rate by 30% and boosting feature adoption by 35%. Enhanced usability through AI-informed user flow analysis and accessibility improvements.
View Case →Scalable Design Systems
Built a cohesive design system that streamlined workflows and strengthened brand identity — enabling faster design iteration and cross-platform consistency.
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AI-Driven B2B SaaS
End-to-end design of an AI-driven subscription-based email client that empowers businesses to boost employee productivity through smart automation and workflow optimization.
View Case →Skills
User Research
Combining user insights and behavioral data to uncover pain points and build data-driven solutions
Scalable Design Systems
Building cohesive, reusable design systems that improve consistency, collaboration, and delivery speed.
Strategic Product Thinking
Designing for usability, growth and retention by aligning user needs with business goals.
AI-Powered Prototyping
Leveraging AI tools to accelerate designs and validate concepts faster — helping me iterate at scale.
Interaction Design
Designing meaningful micro-interactions and transitions that enhance usability and engagement.
HTML & CSS
Bridging design and development for clean developer handoffs, understanding technical constraints and pixel-perfect implementation.